Julian Montesano

Though he was born in a typical Argentinian family, Julian didn't like football
or "mate". It was 1978 when his uncle took him to see Star Wars. That was it.

He studied graphic design at Universidad de Buenos Aires.
He studied direction and production of cinema, video and television at Bs As Comunicacion.
He studied art direction in the Asociación Argentina de Agencias de Publicidad.
In 1995 he worked in Rainuzzo, an Argentinian ad agency, as visual display manager.
In 1998 he began working at the same agency as a junior artist.
In 2000 he started to work at DDB as an Art Director, where he won national awards including
Lápiz de Platino, Lápiz de Oro and Gold Award at Diente.

In 2001 he directed his first ad for DDB, winning in Clio and One Show.
In 2002 he became senior art director at ad agency ADN.
In 2003 he became senior art director at La Comunidad, winning several awards including
Grand Prix in Fiap, Gold and Sylver Lion at Cannes Festival, the New York Film Festival, Silver
Award at One Show Festival, Gold Award at DA&D (design and art direction festival), etc.
In 2005 he worked as executive creative director at Amautalab, a design and animation studio.
In 2008 he founded Hombrecosa, where he happily remains until these days.

Since 2009 he's been a professor at "Industria", the first School of Art Direction in Bs As.
Prior to this role, between 2003 and 2005, he was a professor at the Escuela Superior de
Creativos Publicitarios, and between 2006 and 2008 he taught in the school of
creativity "Underground".

Mariano Benayón

It was 1984 and I was in the 4th grade. We were in class and all of a sudden the teacher suggested that we turned to the windows to look outside. A strange shining object was floating in the sky of Buenos Aires.
"Could it be a UFO?", I asked.
That shining point in the sky remained visible throughout the day. As I was leaving school, I bumped into the priest.
"Did you see the UFO?", I asked him.
"Those things do not exist", he said.
I hated him. In that exact moment I swore that I would become the best visual arts director in the world, an obsession that still remains.

I've done advanced studies, worked with directors and renowned art directors, and yes, I've won a few awards. But if I ask myself if all of this is as important as that light in the sky that inspired my career? No. The answer is clearly no.
I love you all very much. Thank you